Are solar companies trustworthy? New data shows the industry is improving

36% of homeowners cite trust as a top barrier to going solar. New Aurora data shows that's changing, and here's what the homeowners who felt best about their decision looked for.

Everything a homeowner needs to know about going solar in 2026: costs, financing options, incentives, battery storage, EVs, and how to choose the right installer.

Solar loans, leases, and PPAs all get you panels, but how do you benefit from tax credits? Here's what salespeople often don't explain clearly, and how to ask the right questions.