May 27, 2025 — UPDATE
The budget bill passed the House late last week, and the solar industry is ramping up our action. Here are four things you can do right now to help save 25D (the 30% tax credit for residential solar) before the Senate votes (timing to be determined, likely late July).
- District Meetings and Call Week — Week of May 26
- Ask for meetings with your Senators’ state directors
- Request meetings and get talking points here. Submit your meeting requests this week!
- Virtual Lobbying Week — Week of June 2
- Virtual meetings and calls to Senate energy & tax staff
- Request meetings and get talking points here. Submit your requests this week!
- Lobby Day Organizing Week — Week of June 9
- Continue calls and virtual meetings with Senators and tax and energy staff. (We have some scripts and tips below.)
- Lobby Day of Action in DC — JUNE 17
- In-person meetings on Capitol Hill with Senators and their staff
- RSVP here
Is there something you’re doing that you’d like to highlight? Let us know here or tag us on LinkedIn.
May 23, 2025 — Original Blog
If you’re anywhere close to the solar industry, you’ve heard about the recent push to eliminate many of the incentives that help homeowners go solar.
Now, none of us in the solar industry got into it because it’s easy. We’ve weathered recessions, other policy fights, inflation, high interest rates, and more.
The next fight is here. “The One, Big, Beautiful Bill” (this is the actual name), i.e. the proposed cuts to the IRA, would gut its clean energy investments and tax credits.
The cuts extend to critical programs like clean energy tax credits, advanced manufacturing tax credits, Environmental Justice Block Grants, and the Greenhouse Gas Reduction Fund (GGRF). This includes the 30% Investment Tax Credit that has helped make solar accessible to so many households.
So, just like before, we fight. But where do we start? You’ve come to the right place. In this article we’ll share some links to organizations that will help you make your voice heard. We’ll also provide a quick script and suggestions that you can email to your customers and prospects so they know what’s at stake. Let’s go!
Resources
Solar United Neighbors
Just click the “email my reps” link and Solar United Neighbors walks you through the rest. You can even personalize your message for extra impact.
SEIA
SEIA launched SolarPowersAmerica.org “for Americans to take direct action and tell their elected officials in Washington to support the continued success of American solar.”
It offers social media posts and graphics you can use on all your platforms, and a direct way to contact your reps.
5 Calls
More into using your actual voice? 5 Calls is a quick and easy way to make sure your voice is heard. All you need to do is pop in your zip code and you’re presented with the contact information for your local reps and an easy-to-use script. We recommend using the fourth bullet here and adding, “I’m a constituent urging you to protect the Residential Clean Energy Tax Credit (25D) and other clean energy investments in the Inflation Reduction Act. These programs make solar energy more affordable and support local jobs in my community. Please oppose any efforts to repeal or reduce these vital clean energy incentives.”
Aurora Solar Snapshot
The data in this report shows just how popular solar and the IRA incentives are among all Americans and can be a useful starting point for advocacy efforts.
Citizen’s Climate Lobby
This page dedicated to “pushing back on cuts to clean energy tax credits” provides a clickable link to email your reps plus a helpful FAQ that will have you thinking back to the days of School House Rock.
Residential Solar Association
This Google Drive developed by the RSA includes helpful 25D-specific scripts for email, social media, and more.
What are you doing?
We also want to help amplify your actions. Do you have a campaign in the works? Let us know here or tag us on LinkedIn.
Email template for your customers
If you aren’t cooking up your own efforts, good news: we’ve got you covered. Here is an email template you can send to your homeowner customers who want to see solar thrive:
Subject line: Help Protect Solar: 2 Minutes, Big Impact 🌞
Hi [Customer First Name],
We wanted to share something important with you: Congress is considering major cuts to clean energy programs, including the 25D Residential Clean Energy Tax Credit, which helps make rooftop solar affordable for people like you.
This credit, part of the Inflation Reduction Act, covers 30% of your solar installation costs. Eliminating it would make solar significantly more expensive and put thousands of solar jobs at risk. But here’s the good news: your voice matters.
Here are some ways you can speak up and protect solar. It only takes two minutes.
Take Action Now
Solar United Neighbors – Click here to email your reps in just a few clicks.
5 Calls – Prefer to make a call? 5Calls.org gives you scripts and contact info based on your zip code.
SEIA’s Solar Powers America – SolarPowersAmerica.org offers email and social posts you can share with friends.
Not sure what to say?
Use this simple message when calling or emailing:
“I’m a constituent urging you to protect the Residential Clean Energy Tax Credit (25D) and other clean energy investments in the Inflation Reduction Act. These programs make solar energy more affordable and support local jobs in my community. Please oppose any efforts to repeal or reduce these vital clean energy incentives.”
We’ve come a long way toward making solar accessible. Let’s not go backward.
Thanks for helping us keep the future bright.
Warmly,
[Your Company Name]
[Contact Info]
[Social media / website link]
